Inspired by the icy cold winter in Canada, the icy frosty cold theme serves as a metaphor for the resilience, strength and unity of the Canadian soccer team. The rebranding aims to evoke a sense of national pride, emphasizing the team's tenacity and adaptability in the face of challenges.

A cool color palette with predominantly icy blues, crisp whites and maple reds creates a visually striking and cohesive brand identity. The rebranding concept inherits the existing bold and modern Canada Soccer typography. The heavy sharp-edge Helvetica letters are transformed into transparent ice blocks headers, reinforcing the frosty theme. From the Sans Serif family, Futura is introduced for all secondary text including player names and match information.